Privacy Policy


The Academy of Micromovie and Transmedia and Golden Image Awards engages in informational, educational, research, media, and related activities within The Academy’s interest. We are aware of the importance of privacy and will promise to protect personal data. Please read the Privacy Policy carefully and feel free to contact us with questions or comments. 



The Academy of Micromovie and Transmedia (AMT) is a company limited by guarantee (a not-for-profit organisation) incorporated in English and Wales. 


The Academy refers to one or more of the Academy of micromovie and transmedia ltd, which offices in the UK, Hong Kong and other regions. AMT and each of these member corporations are legally separate and independent entities. The Office of AMT in Hong Kong is the management association to promote the development and marketing of Golden Image Awards worldwide. Besides, it is also involved in the planning, contact and shipping of certificates, trophies and plaques of the Golden Image Awards.


The Academy adheres to all applicable UK, EU and HK Law.


Generally, we will never store or process personal data unless we have the applicant’s consent. Personal information is not stored long unless necessary within the agreement of the applicant. To comply with legal obligations or because you have given our consent, we may keep your personal information for a longer period.


You can:


Have the right to access:

If you would like to edit or provide your own personal information for us to process, you are welcome to contact us. A right to withdraw consent You have the right to withdraw any nomination, paragraphs written about you or any personal information that The Academy had used.


A right to delete

You can request to delete your personal information if:

you feel that you are not interested in any of our programs or awards the data is being treated in an illegal way.


A right to minimize

You can request that your personal information is shortened.


A right to refuse

You can always have the right to remove or unsubscribe any direct marketing which The Academy can send via email, post or any social network. Transfer of personal information to third countries The Academy has a branch not only in the EU/EEA countries but also in Asia. As a general rule, we and our data research team in Hong Kong S.A.R will process your personal information within the UK and also Hong Kong S.A.R. Website; The Academy manages only one website,


This policy only applies within this website Information we collect. We offer a number of services that do not require you to sign up, register or provide any personal information to us. In order to provide our full range of services, however, we may in certain cases ask for and collect personal information in different ways. How we collect your personal information.


On some services, such as certain educational and interactive services, require registration. For nominated personal, we would assign the applicant to fill in an application form on our website with details. Personal information such as personal or demographic sensitive information such as name, address, postcode, age, gender, or academic and educational information. E-mail or other communications pathways that you could provide in order to process your inquiries, respond to your request or improve our services. We collect information about your visit, including the page you view, the links you click and other actions taken in connection with sites and services. We also collect certain standard information that your browser sends to every website you visit.


How we use your personal information

Some of the services, such as certain educational games and interactive services, require registration. To use these services, we may ask you for personal information and an account password. Other services (such as the options to evaluate and rate our content) may give you the option of providing personal or demographic information, such as your e-mail address, name, address, ZIP or postcode, age, gender, preferences or favourites. You can decline to submit personal information to any of our services, in which case the site may not be able to fully provide those services to you. E-mails or other communications that you send may be retained in order to process your inquiries, respond to your requests or improve our services.


We collect information about your visit, including the pages you view, the links you click and other actions taken in connection with sites and services. We also collect certain standard information that your browser sends to every website you visit. See Web analytics below. Information collected through The Academy’s Interests service may be combined with information obtained through our Interests service. Except in connection with the Tell a Friend-service, as described below, we do not combine data entered by you (such as an opinion or rating) with personal data provided by the browser (such as the IP address).

How we use your personal information: We collect and process personal information for the purposes described in this Privacy Policy.


Such purposes include:

1. providing our services to users, including the display of customized content;

2. providing audits, research and analyses in order to maintain, protect and improve our services and technologies;

3. aiding the development of new services; making services easier to use by eliminating the need for you to repeatedly enter the same information, and operating and improving our site to deliver the services you have requested.


These uses may include providing you with more effective customer service. Personal information collected on our sites and services may be stored and processed in The UK or any other country in which The Academy’s Interests or its affiliates or agents maintain facilities. Storage and processing are in adherence with applicable EU & HK law. Cookies When you visit our sites, we send one or more cookies to your computer that uniquely identifies your browser. A cookie is a small file that is placed on your hard disk by a Web page server. The cookie contains a string of characters that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. We only use standard first-party cookies, which are a communication tag only viewable by the site in the same nature as session ids.


They are not third-party cookies, which may provide information outside our domain, violating our privacy policy.


We use cookies: to improve the quality of our service by tracking user trends and paths using standard Web analytics software; to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content on your current and later visits to our sites; to make it easy for visitors to bookmark and share content to their favourite social destinations.


Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services may not function properly if your cookies are disabled. Web analytics When you visit our sites, we record some standard information about your visit. This information helps us to measure the popularity of our documents and to understand how traffic flows through our site as well as to assist us in planning new content materials. We do not create individual profiles of visitors but only collect aggregate data. These server logs include information such as your web request, IP address, browser type, browser language, the date and time of your request, referring webpage, plug-ins installed, screen size, search terms and one or more cookies that may uniquely identify your browser. The log files are analysed by standard Web analytics programs. In this process the information is non-personalized. We do not track individual visits unless you specifically ask us to do so (i.e. for solving certain problems) or if our security is violated. The log files are retained for as long as is necessary to perform the analysis described above, but in no case for a period longer than 18 months.


Affiliated sites and links This policy applies to websites and services that are owned and operated by The Academy’s Interests. We do not exercise control over sites displayed as links from within our sites. Or sites may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our services.


The Academy of Micromovie and Transmedia arrange several events, such as the Honorary Fellowship Award Ceremonies, and other upcoming programs. Information we collect The information we collect depends on the event. We only collect information necessary to fulfill our obligations to you, and to ensure proper identification. How we collect your personal information All information is collected from you upon registration. In the case of repeated events, we may store your information to be able to invite you again. We do not collect information from third parties. How we use your personal information We collect and process personal information for the purposes described in this Privacy Policy.


Such purposes include:

communication in connection to the event;

ensuring proper identification at the event;

making sure dietary preferences or similar can be met;

quality assurance and the development of future events;

archiving for research purposes.


We also use photography, video and audio recording to publicly promote events and to share events remotely with those who are unable to attend in person. This material is also used in our communication efforts and to provide an archive of the events. Newsletters communicate through several newsletters, such as The Academy’s Monthly, and hosts several networks, such as The Academy’s Network. Information we collect The information we collect depends on the newsletter or network.


In general, we only collect an e-mail address, but in certain cases, we also ask you for name and profession. We only collect information necessary to fulfil our obligations to you. How we collect your personal information All information is collected upon newsletter/network registration. We do not collect information from third parties. How we use your personal information We collect and process personal information for the purposes described in this Privacy Policy.


Such purposes are:

communication of requested newsletters;

communication in networks of which you are a member.


Information sharing The Academy’s Interests only share personal information with other companies or individuals outside of The Academy’s Interests in situations in which we


(i) explicitly say we are doing so and include a description of the purpose for sharing personal information in the form where the information would be collected; or


(ii) in the following limited circumstances:

We have a good-faith belief that access, use, preservation or disclosure of such information is reasonably necessary to


(a) satisfy any applicable law, regulation, legal process or enforceable governmental request;

(b) detect, prevent, or otherwise address fraud, security or technical issues; and

(c) protect against imminent harm to the rights, property or safety of The Academy’s Interests, its users or the public as required or permitted by law.


We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users used a particular service. Such information does not identify you individually. Your personal information may further be shared with parties that process personal information on our behalf, i.e. data processors. Such data processors are, amongst others, our IT and system suppliers. Your personal information may also be shared with parties that are independent data controllers when processing your personal information, such as, when applicable, partners, and police authorities (in connection with events).


Information security

The Academy’s Interests is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information and data from unauthorized alteration access, use, destruction or disclosure.


Our measures to protect the security of your personal information include:

storing the personal information you provide on computer systems with limited access, which are located in controlled facilities; restricting access to personal information to The Academy’s Interests employees, contractors and agents who need to know that information in order to operate, develop or improve our services.


These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations; and performing internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems in which we store personal data. If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users. Compliance and changes The Academy’s Interests regularly reviews its compliance with this Privacy Policy. If we receive written complaints regarding this policy or our processing of personal information, we generally try to contact the complainant regarding his or her concerns and will try our best to resolve the complaint. We will occasionally update this policy to reflect changes in the site and to reflect your feedback. When we post changes to this policy, we will revise the ‘last updated’ date at the top of this document. We will post any policy changes on this page prior to implementing the change.


We encourage you to periodically review this policy to be informed of how we are protecting your information. If you have any complaints regarding our processing of your personal information you have the right to lodge a complaint with the UK or HK supervisory authority or any other competent supervisory authority that monitors enterprises’ processing of personal information.


Contacting us Questions, comments and suggestions If you have any questions about this policy, or believe that we have not adhered to it, please e-mail us.

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